Child’s Play VR
Top Right Corner partnered with Orion Pictures to bring “Chucky” to life in VR as part of their 2019 Summer Release: Child’s Play.
Released June 24, 2019
Team
Dan Clifton, Evan Smith, Jason Tate, Chris Terhune
Our Process
Top Right Corner created an original horror VR experience inside of the Zedmart Super Store set from the film. To do this, we partnered with Pixel Dash Studios out of Baton Rouge to take the exact schematics and LIDAR (laser imaging scans) from the original Zedmart set to recreate it digitally in the Unity game engine.
Top Right Corner interfaced with the filmmakers behind the film and Orion Pictures to accomplish our goal. Dan Clifton directed the experience in Unity, allowing for complete control of camera movements, lighting and overall animation.. We developed this project over a schedule of 14 weeks.
Our sound design team, led by feature audio designer Chris Terhune created an ambisonic 360 degree soundscape, punctuated by Chucky’s voice, played by the one and only Mark Hamill.
Top Right Corner delivered over a dozen different versions of the experience for Orion, allowing the flexibility of releasing versions built specifically for headset use versus watching in 360 players on YouTube. This optionality allowed our team and client to have the greatest outreach.
Release Formats
Child’s Play VR was released on the official Child’s Play Facebook page on June 12, 2019 and to date has been viewed by over one million fans. The experience became one of the most shared and interactive marketing assets for the film.
The 360 video VR experience was released on YouTube where it has garnered more than 3 million views.
Play through videos created by fans of the Child’s Play VR experience generated thousands more views, comments, and shares.
“After getting an early look at the script and some of the dailies, the idea was always primal: put the audience on Chucky’s home turf in a place where they will be uncomfortable. In the film, that’s represented by Zedmart, a discount catch-all everything store where much of the action takes place.”
Dan Clifton, director of Child’s Play VR