SEO Services
Site Diagnostics & Optimization
We take a look at how your current code architecture and content are affecting how you rank in search engines. Using a number of factors, we’ll provide you with a snapshot of your site to use as a benchmark for further progress.
Keyword Analysis
Using your current content as well as our competitive analysis, we will craft a portfolio of keywords that fits the market(s) your are trying to target. It may be necessary separate certain keywords into buckets and analyze them against different competitors. Using this strategy, we can better track performance against competitors.
Competitive Analysis
Market and competitive analysis provides the vital intelligence necessary to design a proper SEO strategy that is right for both your site and your market. It serves as the jumping off point for SEO decisions and is the proverbial “Holy Grail” of your web efforts. We do this by sorting leading competitors by inbound links, PageRank and a number of other factors.
Search Engine Results Pages(SERP) track your position in each of the major search engines for each keyword. We also track your competition’s SERPs. Using SERP insights, we can then identify keywords where the greatest opportunities lie.
Link Building
Once your site is optimized it is time to acquire inbound links from other websites. Search engines view links to your site from outside sources as recommendations for content. The anchor text(text contained in the link) is also a determining factor in search engine ranking. The quantity and quality of these inbound links is one of the most important factors affecting your site’s ranking.
We will form a strategy for executing an effective link-building campaign. Using a combination of link submission and content creation, we will conduct a campaign that uses only the safest link-building tactics.
A well rounded link-building strategy could also include some form of paid link acquisition in addition to compiling free links. Paid links provide quicker access to higher ranking sites with more authority. One link from an authoritative site will be more effective than many links from lower-ranking sites.
Site Analytics
Analytics will be provided on a monthly basis to show how your site is progressing. We will monitor your traffic sources and examine any new keywords that are bringing traffic to your site.
