Smart critiques. Stupid creates.
April 26, 2010After “reading” the latest Diesel Magazine I can see why the print business has been suffering. It’s not just a series of pictures and descriptions, it’s interactive, has a pretty cool soundtrack, funky dance moves and creative cinematography. Based on a dance scene from the movie Bande à Part (1964), the clothing line is modeled by the dancers. At any point you can scroll over the video and open blurbs about the products and models onscreen. To me, seeing models moving in the outfits is more persuasive than when I flip through a magazine and can only see one still image that was selected out of hundreds and then photoshoped, in a pose reserved for models in magazines.
Will online magazines be replacing print? I believe that day is close at hand, as the internet reaches more phones and the technology to simulate the experience of a magazine improves there should be little reason for companies to pay the costs of printing. Also there are so many opportunities to mix together different forms of advertising. As the debut music video for Josep Xorto’s single A Hundred Lovers, people have even more reason to watch. Advertisers can take advantage of adspace in new ways, and all pages have the opportunity to be interactive, engaging readers on many levels.
