You can’t ignore it: the iPad
April 13, 2010The latest technology, the iPad, is thought by some to be a toy. Mervis Diamond Importers is offering a diamond encrusted iPad for $19,999 and treating the iPad the way a teenage girl treats her cell phone; as something to bedazzle. With Chitika labs estimating 752,586 have been sold (today at 10:33am) there’s an incredible opportunity for buyers and advertisers alike. As Ian Schafer reports after his first 36 hours with the iPad:
This is not a content-creation device or at least that is not the iPad’s primary purpose. You can get some of that done, but primarily, this is a content-consumption device. That means it is not a laptop replacement for many of you. But are you surprised? This is an additional device. It’s not as much a game-changer as it is a game-inventor.
Most apps currently available were designed without the iPad to run tests on. You won’t believe it when you see apps like Pacific Defense in action.
Incorporating augmented reality in an inventive way, it takes full advantage of the iPads screen size and light weight design. The future looks bright for the iPad and competitors and advertisers alike are racing to grab their slice of the pie, or should that be the pad?
