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I haven’t met anyone who’s neutral on the topic of Lady Gaga; either you think she’s awesome, or you hate her. Some people consider hate a strong word, and hopefully you do so that when I say I hate Lady Gaga, you know what I mean.
What I value in performers is that on some level I relate to them. Maybe we’re both on a boat and it’s going fast, or going to bust a cap, or falling in love and that’s when the connection happens. Emotionally we’re experiencing the same roller coaster and music is the link between us. Can’t say Lady Gaga and I have ever bonded over any of her songs. When I listen to her chart topping hits Paparazzi, Bad Romance, Telephone, Poker Face, and Just Dance I hear a formulated pop song, not someone I can relate to.
The hate part of my hate comes from the fact that Lady Gaga is famous because of her performances shock value, which is something that should be reserved for circus performers. Other artists are out there who work harder, are more talented, and don’t resort to cheap tactics and those are the ones who should be appreciated. Never knowing how much of her body is going to be covered and with what can only hold attention for so long, what crazy stunt is she going to resort to next? Cover herself in fake blood onstage? Oh wait, she already did that…
I just wish some part of her was real. Maybe if she took off the wig (she has over 100) and just for a minute stepped out of the character she plays, stopped selling the image, was ordinary, I could find it in my heart to like her.
After “reading” the latest Diesel Magazine I can see why the print business has been suffering. It’s not just a series of pictures and descriptions, it’s interactive, has a pretty cool soundtrack, funky dance moves and creative cinematography. Based on a dance scene from the movie Bande à Part (1964), the clothing line is modeled by the dancers. At any point you can scroll over the video and open blurbs about the products and models onscreen. To me, seeing models moving in the outfits is more persuasive than when I flip through a magazine and can only see one still image that was selected out of hundreds and then photoshoped, in a pose reserved for models in magazines.
Will online magazines be replacing print? I believe that day is close at hand, as the internet reaches more phones and the technology to simulate the experience of a magazine improves there should be little reason for companies to pay the costs of printing. Also there are so many opportunities to mix together different forms of advertising. As the debut music video for Josep Xorto’s single A Hundred Lovers, people have even more reason to watch. Advertisers can take advantage of adspace in new ways, and all pages have the opportunity to be interactive, engaging readers on many levels.
I never thought I’d see the day where I created a Twitter account, Facebook has everything, right? Still, Twitter has 105,779,710 registered users so I signed up and began exploring. Favorite finds have been the Tower Bridge in London which tweets about passing boats and Ivy Bean, a 104 year old lady who has over 55,000 followers.
My first week with Twitter just happened to coincide with some major events in Twitter history. The Library of Congress announced appropriately through a tweet on Wednesday that all tweets since 2006 are going into the archives. While the details of how much user specific information will be released are unclear, the research possibilities are tremendous.
Like the LOC, Google is updating its real-time search to include all tweets since 2006 and will also include posts from MySpace, Facebook and Buzz. This is useful for looking at the impact of an event over time, natural disasters, politics, news reports can all be viewed as a timeline, spiking as word spread and then slowly tapering. Using a feature like this to see how effective and lasting your ad campaign was could help marketers better target audiences and see what is being said about them.
Other changes are expected as a result of the two day Chirp conference going on now in San Francisco. Chirp is the first official Twitter conference as their blog announced
…we plan to host a collaborative day for developers and enthusiasts who want to spend time coding alongside Twitter engineers, talking in depth with Twitter employees, meeting with investors, and in general talking shop.
At Chirp they unveiled their first step towards turning their 180 million unique visitors per month into profit. Called Promoted Tweets, companies can pay to appear at the top of search results, and already interest has sparked in over a dozen companies from Amazon to YouTube.
On Friday Twitter announced they has acquired Tweetie which will be renamed Twitter for iPhone and made available for free in the iTunes app store. They also acquired Loren Brichter, the creator of Tweetie, and hope to eventually launch Twitter for iPad with his help. While Twitter may have saved money in development, the 37% of active Twitter users tweeting mobily were the exception according to CEO Ev Williams
Careful analysis of the Twitter user experience in the iTunes AppStore revealed massive room for improvement. People are looking for an app from Twitter, and they’re not finding one. So, they get confused and give up. It’s important that we optimize for user benefit and create an awesome experience.
All this consolidates into more accurate search results on Twitter, the ability to Tweet no matter where I am, and the knowledge that my tweets are recorded in the largest search engine and library in the world. Oh joy.
The latest technology, the iPad, is thought by some to be a toy. Mervis Diamond Importers is offering a diamond encrusted iPad for $19,999 and treating the iPad the way a teenage girl treats her cell phone; as something to bedazzle. With Chitika labs estimating 752,586 have been sold (today at 10:33am) there’s an incredible opportunity for buyers and advertisers alike. As Ian Schafer reports after his first 36 hours with the iPad:
This is not a content-creation device or at least that is not the iPad’s primary purpose. You can get some of that done, but primarily, this is a content-consumption device. That means it is not a laptop replacement for many of you. But are you surprised? This is an additional device. It’s not as much a game-changer as it is a game-inventor.
Most apps currently available were designed without the iPad to run tests on. You won’t believe it when you see apps like Pacific Defense in action.
Incorporating augmented reality in an inventive way, it takes full advantage of the iPads screen size and light weight design. The future looks bright for the iPad and competitors and advertisers alike are racing to grab their slice of the pie, or should that be the pad?
